Rising raw material can pose a threat to the Sony Corporation profitability.
Strategy is about making choices and weakness are the areas where a firm can improve using SWOT analysis and build on its competitive advantage and strategic positioning. In addition, Sony has a diversified business. Government green drive also opens an opportunity for procurement of Sony Corporation products by the state as well as federal government contractors.
Sony does realize the perils and banes of this strategy and is taking corrective steps. Favourable consumer spending trends Social 1. This is highlighted by the fact that the company was tagged in a survey as Asia's most valued brand.
On the other hand, the company benefits from its popular profitable products, such as the PlayStation.
SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies. Nikolaou, E. Pictures segment not up to the mark of the target set by the company: The Pictures segment of Sony Corp.
Opportunities The company can take advantage of its movie and music business along with its experience in the gaming space to deliver value-added content to support and integrate its product line.
This recommendation also addresses the threat of cyber attacks. If the company uses its innate strengths and opportunities judiciously, it should have the potential to revive its past glory.